Always quick to poke fun at itself, Burger King is back with a new campaign based on its own research which showed that 85% of its customers can’t name a menu item other than the chain’s legendary Whopper burger.
The new work, titled ‘All about the Whopper’, sees the brand travel to London, Tokyo, Stockholm and Mexico City and offer a $10,000 prize to anyone who can name three menu items.
The spot is the work of the Swedish agency Ingo and, as you will see, no one manages to bring the loot home.
However, what it proves is that just like no one else can name another menu item, it certainly proves the power of the Whopper name.
The campaign also includes a 90-second TVC and outdoor iteration.
Björn Ståhl, ECD of Ingo, said: “I think this shows how incredibly strong the Whopper is as a product and as a brand. We decided to watch the study because the glass is half full.
“It will undoubtedly strengthen the Burger King brand. And we know that if you have a favorite product, you want to come back. Every time you come back you get closer to trying something new,” Ståhl said.
Check out the witty work below: