Casey Bloys has been named president and CEO of HBO and HBO Max.
Bloys, who served as chief content officer for brands, will report directly to the president and CEO of Warner Bros. Discovery (WBD), David Zaslav.
His new title brings him closer to other brand leaders who hold chairman and CEO titles, such as chairman of the Warner Bros. TV Channing Dungey and US Networks Group Chairman and CCO Kathleen Finch.
Bloys’ new role comes just three months after he signed a new five-year contract with WBD and shortly after HBO and HBO Max scored big at the Emmys, winning 38 awards, including an Outstanding Limited Series for The White Lotus and Outstanding Drama Series for Succession.
The brands have also seen recent success with the launch of game of thrones prequel Dragon House, which, according to HBO, had become its first most-watched series of all time.
Bloys joined HBO in 2004 as HBO’s director of independent productions, before being promoted to team vice president the following year.
In 2006, he was promoted to Vice President of HBO Entertainment, becoming SVP in 2009, then EVP of HBO Programming in 2013, before being named President of HBO Series, Late Nights and Specials in 2016, adding HBO Max. to its allocations in 2020.