“People write to me to say how much they love him; they just rave about the product. It’s a wonderful storyline, ”says co-producer of popular 1970s TV show
The iconic Hilarious House of Frightenstein is back on the “kutting edge”.
Kutting Edge Inc., an Orillia promotional clothing company, has been licensed to produce clothing that celebrates the 50th anniversary of the Canadian children’s television series, Frightenstein’s hilarious house.
Mitch Markowitz, who played Super Hippy on the show and was a co-producer, says he was approached by Kutting Edge Creative Director and longtime show fan Colin Campbell to celebrate the show with a clothing line.
“I asked them to send me some of their products and images so I could see what kind of work they do, and they sent me four different things that they had done. When I looked at it my mouth opened, I said “This is absolutely amazing.” I loved it, ”Markowitz explained.
“I’ve licensed a lot of people over the years for t-shirts, hoodies, things like that, but all of them have been heat-pressed in laminated vinyl, which is awesome, and they have look great, but they are one dimensional. Kutting Edge makes products in three dimensions, which makes it jump right off the page with embroidery and a felt background, ”said Markowitz.
He quickly gave the green light to Kutting Edge to start a online shop where fans of the series can buy their 50th anniversary clothes.
“People write to me to say how much they love him; they just rave about the product. It’s a wonderful scenario for everyone involved, ”he said.
So far, the online store has been a success, which comes as no surprise to Markowitz, who believes that the legacy of Frightenstein’s hilarious house will live at least another 50 years. Recently the show was relaunched with a 10-episode series for preschoolers called Frightenstein’s happy house.
“I think the brand will last forever, really,” said Markowitz.
“When we first produced the show, we thought it would last a year and then die and go to TV heaven, but it didn’t work out that way. It is now the longest-running children’s television show in Canadian history, ”he said.
Colin Campbell says Kutting Edge Inc. is “honored” to be able to create clothing for the iconic show.
“I grew up in the 70s watching the series. I used to get up at six in the morning to put on CHCH, which is one of the only channels we could have in Orillia at that time, and I would watch her, ”he said. .
“Every kid my age of 50 to 60 has fond nostalgic memories of watching the show. The show still has a huge fan base. There are 11,500 people on the Hilarious House of Frightenstein fan page. He has a huge cult.
Campbell says the show touched so many children who are now adults today.
“We have lived in the era of 13 channels. Now there are hundreds of channels so what we got we were watching. I’m not surprised that it has held up its longevity for all these years and touched so many people.
Campbell says that the licensing agreement that Kutting Edge has with Markowitz and Frightenstein’s hilarious house has paid off when it comes to business.
“In the first 27 days of opening the online store, we received a great response. Whether it’s making money or not, just being associated with it and being able to come up with a good product that complements the brand is something we’re happy with, ”he said.
“If Markowitz is happy with it, the fans are happy with it, so we are happy.”