Melissa Reeves and Matthew Ashford in an episode of “Days Of Our Lives.” NBC has announced that “Days of Our Lives” will air exclusively on Peacock beginning September 12.
Paul Skipper/NBC-TV/Kobal/Shutterstock
One of the oldest soap operas will no longer have a place on television.
NBC has announced that “Days of Our Lives” will air exclusively on Peacock beginning Sept. 12, marking the end of a run that spanned more than 14,000 episodes and began when Lyndon B. Johnson was president.
New episodes of “Days of Our Lives” will be released daily on Peacock, the streaming service that already hosts the show’s library and spin-off “Days of Our Lives: Beyond Salem.”
“This programming shift benefits both Peacock and NBC and reflects our broader strategy of using our portfolio to maximize reach and build engagement with viewers,” said Mark Lazarus, president of NBCUniversal Television and Streaming, in a release. “With a large percentage of the ‘Days of Our Lives’ audience already watching digitally, this move allows us to retain the show’s fanbase on streaming while simultaneously bolstering the network’s daytime offering with an urgent live programming opportunity for partners and consumers.”
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In its place on broadcast television, NBC will debut “NBC News Daily,” an hour-long news program that will be anchored by Kate Snow, Aaron Gilchrist, Vicky Nguyen and Morgan Radford.
Over its decades, “Days of Our Lives” garnered 58 Emmy Awards and was NBC’s longest-running show.
With “Days of Our Lives” moving to streaming, there are only three soap operas left on television: “General Hospital” on ABC and “The Bold and the Beautiful” and “The Young and the Restless” on CBS.
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