Deluxe Reality Series Small Business Revolution Receives Second Emmy Nomination for Television

MINNEAPOLIS–(BUSINESS WIRE)–Deluxe (NYSE: DLX), Deluxe, a Trusted Payments and Business Technology™ company, received its second Emmy® nomination this week for the company-produced reality television show Small Business Revolution. The groundbreaking series harnesses the power of Deluxe Small Business expertise to boost struggling small businesses, giving them the tools and solutions they need to thrive and grow.

The National Academy of Television Arts and Sciences (Emmy) nomination honors the show’s sixth season in the Outstanding Lifestyle Program category. The Creative Arts & Lifestyle Daytime Emmy Awards will be presented on Saturday, June 18 via live stream. All awards are judged by a panel of over 1,000 professional peers from across the television industry.

The sixth season of Small Business Revolution took the camera lens to Deluxe’s ​​hometowns of Minneapolis and St. Paul, focusing on six black-owned businesses. The season showcased how Deluxe’s ​​small business support, products and services have helped businesses cope not only with societal challenges, but also with the unforeseen impact of COVID-19. Last year, season five, which focused on businesses in Fredonia, New York, was also nominated in the same category.

“Part of our mission at Deluxe is to support the communities in which we live and work, and the small business revolution has created an incredible opportunity to do just that,” said Barry McCarthy, President and CEO of Deluxe. “Each episode gives small business owners the tools they need to succeed and being nominated for an Emmy is further validation of how this incredible program continues to resonate with small business owners and our customers. ”

The sixth and final season, which aired on Hulu — the only show on Hulu to be nominated for a Daytime Emmy — was co-hosted by show creator Amanda Brinkman and former NBA All-Star and entrepreneur Baron Davis, celebrating the impact strong small businesses have in local communities.

“We were so proud to bring home the Small Business Revolution for Season 6 and celebrate some of the incredible black-owned businesses we have here in the Twin Cities,” Brinkman said. “It was an honor to be part of their entrepreneurial journey and to highlight the positive impact small businesses have on our communities. This engaging content shows how Deluxe has turned brand purpose into real brand action, and the Emmy nomination is incredible proof that brands really can be publishers.

“I was so proud to be involved in the final season of Small Business Revolution,” Davis said. “It was a listening and learning experience for me to better understand Black American culture and connect with these entrepreneurs so I can be a champion of what they are building. We hope the show’s message will resonate and bring communities together to support minority-owned businesses.

To learn more about the small business revolution and watch episodes from all six seasons, visit or

About Deluxe Corporation

Deluxe, a Trusted Payments and Business Technology™ company, champions business so communities thrive. Our solutions help businesses pay, get paid and grow. For more than 100 years, Deluxe customers have trusted our solutions and platforms at all stages of their lifecycle, from startup to maturity. Our powerful scale supports millions of small businesses, thousands of vital financial institutions, and hundreds of the world’s largest consumer brands, while processing more than $2.8 trillion in annual payment volume. Our reach, scale and distribution channels make Deluxe our customers’ most trusted business partner. To find out how we can help your business, visit,,, or