Havaianas and Rotate create limited edition thongs

IN PARTNERSHIP WITH HAVAIANAS
WORDS BY MAEVE KERR-CROWLEY




Fashionable thongs.

As we put winter behind us, it’s time to start thinking about brighter and warmer things. Imagine, if you will, the sun on your skin, a good layer of sunscreen and days spent outdoors with less than six layers of clothing.

It also means it’s time to break out that icon of Aussie summers – a good old-fashioned pair of flip flops. Havaianas is getting in the mood by collaborating with Copenhagen-based brand Rotate on a new three-piece collection, available exclusively online. The collaboration combines the glamorous vibe of Rotate with the relaxed Brazilian spirit of Havaianas.


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Havaianas Vice President of Global Marketing, Mafê Albuquerque, said of the release, “Partnering with such a cool fashion brand like Rotate helps us reinforce the essence of our brand. Havaianas is more than just a brand of flip flops; it represents a free lifestyle and a way to express ourselves.

“This is deeply connected to fashion and shows that our product can be used as a statement in different occasions of use, pairing it with light dresses for exploring the city or spending the day at the beach. We are really delighted to work with Rotate on this collaboration.

It’s about time flip flops moved from the beach to the streets and had a high fashion moment in the spotlight, and pairing them with the unique style that is synonymous with Denmark is an unexpected yet inspired touch.

The limited-edition global collection features three styles of Havaianas fashion-forward classics, all inspired by the bold palette of Rotate’s Spring Summer 2022 collection. Rotate’s signature colors of hot pink and bright green are contrasted with a chunky black logo on the toe, perfect for pairing with more understated summer dresses for a wise mix of outgoing and laid-back.

The collab is completed with a third pair of flip flops in a dark python print, finished with green straps and yellow branding. Each pair also features Havaianas signature rubber sole and both brands’ logos on the straps.

Rotate Creative Directors Thora Valdimars and Jeanette Madsen say, “We are beyond excited to unveil our collaboration with Havaianas. The brand’s signature flip flops have been a staple in our summer wardrobes forever, and we’ve both been known to pair their flip flops with dresses for the ultimate Copenhagen girl look.

“We debuted two looks from our first Rotate collection by pairing them with Havaianas flip flops and wearing them between shows at Copenhagen Fashion Week, and it’s still one of our most recognizable street style looks. t’s truly a full circle moment for us and a long held dream come true.

The Havaianas and Rotate collaboration is an online exclusive, you can get your pair here.