How the streaming service is leading the charge for strong female roles

There are tons of streaming services in the market today, each known for having its own little streaming twist. Disney+ is great for watching the latest Marvel movie or series. Meanwhile, Amazon Prime is the place to find the latest blockbuster movies, and HBO Max offers captivating and entertaining content ranging from cult classics like Calm your enthusiasm to current hit shows like Euphoria and Rap shit!.

So what is Apple TV doing to find its place in the world of streaming? After all, Apple TV+ was late to streaming gaming. It only launched in November 2019. Apple TV Plus’ mission is to create and deliver original content, from shows and movies to documentaries and limited series.


Not only do they create successful content that matches their message, but they also do a great job representing a myriad of women from diverse cultural, racial, and socioeconomic backgrounds. From strong, new female characters on camera to a growing representation of women behind the camera, Apple TV Plus is leading the charge for strong women in television.

So how is Apple’s streaming service leading the charge for strong women?

Related: The best movies to stream on AppleTV+

Why Apple TV Plus is different

Apple TV Plus is different from other services because they’ve waited so long to launch, which has given them time to find themselves and develop content that fits their brand and mission. Unlike other streaming services that rely heavily on cult classics and pre-existing content, and have huge followings, Apple TV+ kicked off with an unparalleled amount of original content.

One of the first major shows of Apple TV Plus is The morning show, starring Jennifer Aniston and Reese Witherspoon, two women arguably tied for the position of America’s sweetheart. Instead of having a TV show on cable TV that already had a large following, the streaming service opted to choose a cast of actors with a loyal following. The morning show was the first major show the platform launched when it launched, spotlighting women in television, and it has never stopped churning out content that celebrates women.

Women behind the camera

Not only are Aniston and Witherspoon very talented actors with resumes dating back over 30 years, but both are also very involved behind the camera. They are both executive producers of the series, working hard to ensure that women’s voices are heard and presented accurately.

With 14 out of 20 episodes directed by women, Apple TV Plus also opens doors for more women to have the chance to direct and produce. Another new show on Apple TV Plus recently, Bootystars Maya Rudolph and has big names behind the camera, including Danielle Renfrew Behrens, Natasha Lyonne and Maya Rudolph as executive producers.

Women’s roles are on the rise, especially on Apple TV Plus, both behind the camera and on screen.

Related: Apple TV’s Bad Sisters: Plot, Cast & Everything We Know

Women in front of the camera

There are so many shows on Apple TV+ that celebrate and showcase women in a variety of new and interesting ways. Strong and exciting roles for women in Ted Lasso coming-of-age stories of a hearing girl in a deaf family CODA.

What’s interesting about female roles on Apple TV Plus is that they’re incredibly unique. They don’t just side with the characters that help the main character achieve his goal. They are fully fleshed out human beings with full and colorful lives. A show can have a lot of women in the cast, but if their characters are boring or not fully representative of real, everyday women, it doesn’t work. Apply TV Plus features girls with complex feelings, mother-daughter relationships and what it means to navigate between girls and women.

These roles for women are relatively new, especially in important and frequent functions. And they are fine. CODA, a small independent film on one of the last streaming platforms, was not just a great film seen by a few people. It went on to win Best Picture at the Oscars in 2022.

What to watch

Many top streaming recommendations on Apple TV+ show how the Steam streaming service is leading the charge for women in TV. If you’re looking for a new show to stream on Apple TV+, there are plenty of great options available.

If you’re looking for a music documentary, check out Billie Eilish’s documentary, The world is a little blurry. Those looking for a show that is unique and weird, but follows the lives of eight different women across eight distinct episodes, can explore ROAR. ROAR stars Issa Rae, Nicole Kidman, Meera Syal, Cynthia Erivo and several other big names.

For a show following a girl who finds her voice after her parents divorce, based on the book series by Paula Danziger, amber brown features women and girls on television.