NBC wants to reboot “The Office” with Greg Daniels

NBC wants to restart Office-at one condition. CNB

During his original nine seasons on NBC between 2005-2013, Office gradually became one of the top rated and beloved comedies on television. Rather than picking up dust on Netflix’s digital shelves after its conclusion, the sitcom has seen a massive pop culture resurgence as a new generation of fans have endlessly siped on it. Office has become one of Netflix’s most-watched shows, according to multiple reports, prompting NBCUniversal to shell out $ 500 million to exclusively grab the series for its own streaming service, Peacock. By all accounts, the sitcom has performed quite well in its new home of streaming as well.

So it should come as no surprise that NBCU is in full swing on a restart of Office – under one condition. Greg Daniels developed the American adaptation of Office, which was based on the British series created by Ricky Gervais and Stephen Merchant, and NBCU wants the creator to take back control.

Susan Rovner, president of NBCU, Entertainment Content, Television and Streaming, told Deadline that “whenever Greg Daniels wants to make one, we’re here” during an address at the Edinburgh International TV Festival more early this week. This is not the first time that the idea of ​​a reboot has been launched. In 2019, NBCU Vice President Bonnie Hammer said, “It is my hope and my goal that we make a Office to restart. The top executives of the company are all on board.

But Daniels is a very busy name in Hollywood these days. He is currently executive producer To download for Amazon Prime Video and Space force for Netflix, both of which received second season renewals. In January, Collider asked him if a Office reboot was under development: “No, but it’s not impossible. It is not impossible for sure. I’d like to be involved, and I have two other shows I’m working on right now.

While Peacock’s entire catalog, which is strongly rooted in pre-existing library content, is responsible for 8.4% of the demand for SVOD in the United States, according to Parrot Analytics, its list of originals has failed. not left a significant imprint.

NBCU Peacock
Share of original digital demand in the United States – Q2 2021 Parrot analysis

Peacock falls into the “other” category when it comes to public demand for its original library, ranking well below rivals Netflix, Amazon Prime Video, Disney +, Hulu, HBO Max, Apple TV +, and Paramount +. The pandemic disrupted the streamer’s production pipeline, but Brave New World was supposed to be some sort of flagship series at launch. He failed to score a second season renewal.

Peacock comedies such as the Saved by the Bell the comeback, Bio AP and Girls5eva are all nice, but haven’t cut through the clutter yet. This is reflected in Peacock’s share of premium SVOD subscriptions in the United States, which stands at a modest 3% ahead of Apple TV + among the major players, according to Antenna.

Peacock Subscribers
Share of SVOD Premium subscriptions in the United States Antenna

This is all a long-winded way of saying that a restart of Office, as unoriginal and mundane as some fans might think the idea would be, would be a catchy original for Peacock at a time when he needs a commercial victory. We can only imagine how much money NBCU would be willing to pay Daniels to make it happen.

NBC is all in on a 'The Office' reboot - on one condition