Netflix launches new ecological titles in partnership with COP26

Stories unite us, inspire us and persuade us, and this month, one of the greatest modern storytellers is betting on the power of history to turn the world into action. Ahead of the COP26 climate talks in Glasgow, Netflix released a curated new collection of TV shows, documentaries and films aimed at instilling an appreciation for nature and galvanizing action to protect it.

Launched in partnership with the organizers of COP26, the program “Together for our planetThe collection includes 30 titles that help viewers better understand what is happening on the planet. “You don’t have to be a global leader to be part of the solution, which is why the people behind COP26 partnered with Netflix to create this collection,” the company wrote in a press release.

The collection includes documentary films illustrating the beauty of nature and the severity of climate change, such as the Oscar winning film “My octopus teacher, “by David Attenborough”Breaking down boundaries“and the original Netflix”Our planet“as well as others you might not expect. Nature-focused TV series like cult favorite Norwegian.”Ragnarok“and the Colombian thriller”Green border“also appear in the collection, alongside the sustainability travel diary series”Down to earth with Zac Efron“and family favorites like”The city of penguins” and “The LoraxThe streaming service also makes certain titles available to non-Netflix members. on Youtube.

“I hope this collection of stories on environmental and climate action inspires even more people, and their leaders, to take action as the world comes together for the COP26 climate summit in Glasgow,” said Alok Sharma, President-designate of COP26, on the collection. in a report.

Raise awareness before pivotal negotiations

COP26 is expected to be the most crucial UN climate negotiation since the adoption of the Paris Agreement in 2015. Many experts call it our “last, best chance“to deal with the climate crisis.

But a number of issues threaten to strain the talks – from fears that vaccine inequality will hamper participation by vulnerable countries, to fears that its ultimate goal of rallying national commitments that will halve global emissions from by 2030 is not achieved.

As the challenges intensify, heightened public awareness of the climate crisis and the need for an equitable response can only be a good thing, and Netflix offers a massive megaphone and potentially receptive audience. About 160 million households watched sustainability stories on Netflix last year, according to the company, and viewers seem eager to see more. In a recent Netflix sponsored research study in 16 countries, three in five people (62%) said they were “very interested“by watching shows and films that address climate issues.

Netflix has its own climate action plans

Netflix is ​​on its way to becoming a leader in climate action in its own right. The company is targeting net zero greenhouse gas emissions by the end of next year thanks to its Net Zero + Nature Initiative.

Last month, as part of a special climate action edition of the 3BL Forum: Brands take a stand – LIVE!, we sat down with Netflix’s senior sustainability executive, Emma Stewart, to learn more about the company’s aggressive push toward net zero and how others can follow suit. In case you missed it, you can check it out here.

Image credits: Mollie Sivaram/ Unsplash and Netflix


Source link