At one point, Barbie had a lot of competition thanks to the popular Bratz dolls. And like Barbie, Bratz merchandise and promotional materials extended beyond school pencils and T-shirts. There was a TV show that aired on Cartoon Network for two full seasons chronicling the life of Bratz and their successful teen empire.
Bratz, also known as Bratz: the series, was an animated television series produced by Mike Young Productions, MGA Entertainment and distributed by Lionsgate Television. The show premiered on Cartoon Network and 4Kids TV and aired from 2005 to 2006.
The series chronicled four teenage girls who ran their own teenage magazines while struggling to balance everything while in high school. The girls – Cloe, Jade, Sasha, Yasmin – were dealing with a rival magazine called “Your Thing,” which was run by the self-proclaimed “Reigning Queen of Fashion” Burdine Maxwell. Burdine also had identical twin interns, Kirstee and Kaycee, known as “Tweevils” to do her dirty work.
Despite the popularity of actual dolls, the show hasn’t always been well received by critics. Common Sense Media felt the show could have a bad influence on young viewers, saying the emphasis on looks and fashion sent the wrong message.
Recently, a new web series called Talking Bratz posted on the official Bratz TikTok page. Original members Olivia Hack and Ogie Banks reprise their roles as Cloe and Dylan.
A film followed the cancellation series. Bratz: The Movie created in 2017 and followed the four characters as they entered high school. The film starred Nathalia Ramos as Yasmin, Skyler Shaye as Cloe, Janel Parrish as Jade and Logan Browning as Sasha. The film discusses the everyday issues teens face, including rivalries and cliques. The four girls end up competing in a talent showcase at school.
Bratz dolls remain on the market and are available for purchase. Merchandise is also available at select retailers and online.