VanMoof, an e-bike brand based in the Netherlands, has teamed up with animation gurus Rowdy for this witty spot showcasing the safety features of its bikes.
In what could have been a fairly dry topic, “Hard Times For Super Thieves” is a documentary-style film filled with one-liners that cleverly focuses on the elaborate careers of three people who pride themselves on being the best crooks.
Directed by Tobias Fouracre, who has worked on award-winning films including Tim Burton’s Corpse Bride and Wes Anderson’s Fantasic Mr Fox, the video shows the three characters recounting many of their past triumphs. The ‘Master Lockpicker’, ‘Cyber Security Specialist’ and ‘International Art Thief’ each used their ‘skills’, but to no avail – they can’t slide the bike.
In a blog post, Fouracre said of the characters, “They’re all very different from each other, so that was good. I immediately had ideas about the Master Lockpicker: I knew he had to look like a cross between Terry-Thomas and Salvador Dali.
He noted that the perception of animators can sometimes be a bit stereotypical.
“When a lot of people think of stop motion, they might think it’s a lonely person in a dark room building little puppets and little sets and animating them like some kind of alchemist. But that’s not just like that – there’s a whole crew, just like live-action.
“You have a cameraman, an assistant cameraman, and even a puppet-making team that’s split into several different departments. You have fabric people, sculptors, and armature people – that’s the skeleton inside the puppet.